In Heineken’s latest advertising campaign, the company has conducted an experiment which sets out to determine how the skills of the DJ can affect the average punter’s bar tab.
Heineken studied the same club between 12:00 am and 2:00 am and with the same amount of people on two nights. However, the only difference was of course the DJ. On the first night 1078 drinks were served and on the second, only 632, a percentage difference of 41%.
Of course, on the second night the DJ was Armin Van Buuren. So naturally, people are less reliant on drink to have a good time.
Unless they’ve taken other substances.
But what do you think? Would you drink less if you were to attend one of your favourite DJ’s performances? Would you drink more if you were after a standard night out? Or was Heineken’s experiment just another marketing campaign?
[Mashable]
I think it depends on the individual but for me personally, if the DJ is doing a good job of keeping the general vibe of the venue good there is less of a need to alter one’s state of mind with alcohol.
If the DJ was bad, I would probably just complain about the amount of big room shit instead of drinking nor partying. 😀
I’m just gunna be brutally honest if the dj is doing good I’m gunna get more intoxicated cause it means it’s worth getting more f**ked up during that moment. Truth
Having worked in the nightclub industry before I can safely say that there is some truth to this. I’ve witnessed this phenomenon first hand. If the DJ is killin’ it at peak hours, the bar numbers are down. Be that a local DJ on a regular night or a big name DJ on a special event. This often frustrated management and club owners, so if it were a local DJ playing a manager would often approach the DJ and tell them something like “slow it down, play some tracks that will clear the dancefloor for a few minutes so people will buy drinks.” Of course, they wouldn’t dare say this to a big name DJ. This only typically happened at the clubs that played a mix of house, hip-hop, and top 40’s tracks. I don’t think I ever saw this at a strictly EDM club. So next time you’re at a club and you hear a DJ randomly play a few minutes of an 80’s track or something that the people arent familiar with, its probably because management noticed how bad the bar numbers are. Of course, this isnt always the case, sometimes management had enough class to not tell someone how to do their job, but other managers or owners felt ike they could do this, and the sad part is, some DJ’s would actually listen to them.
Having worked in the nightclub industry before I can safely say that there is some truth to this. I’ve witnessed this phenomenon first hand. If the DJ is killin’ it at peak hours, the bar numbers are down. Be that a local DJ on a regular night or a big name DJ on a special event. This often frustrated management and club owners, so if it were a local DJ playing a manager would often approach the DJ and tell them something like “slow it down, play some tracks that will clear the dancefloor for a few minutes so people will buy drinks.” Of course, they wouldn’t dare say this to a big name DJ. This only typically happened at the clubs that played a mix of house, hip-hop, and top 40’s tracks. I don’t think I ever saw this at a strictly EDM club. So next time you’re at a club and you hear a DJ randomly play a few minutes of an 80’s track or something that the people arent familiar with, its probably because management noticed how bad the bar numbers are. Of course, this isnt always the case, sometimes management had enough class to not tell someone how to do their job, but other managers or owners felt ike they could do this, and the sad part is, some DJ’s would actually listen to them.
Having worked in the nightclub industry before I can safely say that there is some truth to this. I’ve witnessed this phenomenon first hand. If the DJ is killin’ it at peak hours, the bar numbers are down. Be that a local DJ on a regular night or a big name DJ on a special event. This often frustrated management and club owners, so if it were a local DJ playing a manager would often approach the DJ and tell them something like “slow it down, play some tracks that will clear the dancefloor for a few minutes so people will buy drinks.” Of course, they wouldn’t dare say this to a big name DJ. This only typically happened at the clubs that played a mix of house, hip-hop, and top 40’s tracks. I don’t think I ever saw this at a strictly EDM club. So next time you’re at a club and you hear a DJ randomly play a few minutes of an 80’s track or something that the people arent familiar with, its probably because management noticed how bad the bar numbers are. Of course, this isnt always the case, sometimes management had enough class to not tell someone how to do their job, but other managers or owners felt ike they could do this, and the sad part is, some DJ’s would actually listen to them.
It should also be noted that a good DJ and an all around fun night will lead to long term revenue. If I go to a club and it’s boring, I’ll be hesitant to come back.
It should also be noted that a good DJ and an all around fun night will lead to long term revenue. If I go to a club and it’s boring, I’ll be hesitant to come back.
It should also be noted that a good DJ and an all around fun night will lead to long term revenue. If I go to a club and it’s boring, I’ll be hesitant to come back.
I don’t drink when there’s an artist I like, the music is sufficient
Are Heineken going to start employing shit DJ’s to make more profit? – See in the next episode of “THE EXPERIMENT”.