In the latest installment of electronic-related Reddit AMAs, the CEO of Beatport, Matthew Adell, took to r/music to answer questions about the website. While many AMAs are more entertaining than informational, this session was jam-packed with info about Beatport, SFX, and the future of electronic dance music.
In one question, Adell answered to the issue of sponsored posts, explaining that it is a common practice and the most important part is maintaining an honest relationship with users.
Speaking of money, Adell also addressed the fact that Beatport charges more per track than other services.
Predictably, some Reddit users were curious about the CEO’s opinion on the monotony seen in the Beatport Top 100, as well as the emergence of parody mixes that illustrate the phenomenon.
Questions also touched on how Beatport will look when the “EDM bubble” inevitably collapses. Adell stated many times throughout the AMA that while “EDM” may be a fad, electronic music will continue to thrive with its true fans, as it has for many years.
Another very interesting and relevant question centered on the company’s acquisition by SFX, who have been garnering media attention for their many recent ventures into the EDM industry.
Overall, there were many interesting tidbits to absorb from this AMA. Other responses revealed that Beatport will be adding pre-release purchase and listening services next year, as well as improving their mobile capabilities. Also, Adell’s three favorite DJs include Derrick Carter, Mark Farina, and Colette. In addition, we learned that the Beatport CEO has the ability to dish out very polite but effective burns to stupid questions.
To read more, check out the full AMA on Reddit.
