Any popular product or brand has to be comfortable with criticism and grow a thick skin. Behringer, a company with a history of disreputable business practices, might have just taken it one step too far by releasing a video seemingly attacking CDM journalist and synth blogger Peter Kirn with anti-semitic tropes.
The video, now deleted on Behringer’s official channels, depicts a synthesizer called the KIRN Cork Sniffer. A ‘cork sniffer’ can be defined as ‘a derogatory term used to describe a person that tends to overanalyze physical properties that may not even be relevant,’ according to Urban Dictionary. Kirn is known to be overly critical of Behringer products, though cause for his criticism seems to be widely supported, especially in this Reddit thread first addressing the video.
The face of the synth shows an image of a bearded man with glasses and an elongated nose with a wide grin, reminiscent of Nazi-era propaganda images of Jews. Music Tribe, parent company of Behringer, actually went so far as to trademarke Kirn’s name for the purposes of making any products related to electronic music-making. (Examples here.) 
https://twitter.com/canitambient/status/1234512854428065792?s=21
The video has gotten the attention of many, including Eprom and G Jones. Both producers admonished Behringer for “childish behavior” and “intimidating journalists with racist attacks.”
Fuck Behringer no cap. Predators. What childish behavior. https://t.co/cqKR2QOw3Y
— EPROM (@eprombeats) March 2, 2020
Really hope @Superbooth_Bln cancels Behringer’s booth at their show. Intimidating journalists with racist attacks should have no place in the music industry.
— EPROM (@eprombeats) March 2, 2020
fuck behringer. don't buy their products
fuck all racists— G Jones (@gjonesbass) March 2, 2020
Owners of Behringer gear have begun throwing out their products or viciously destroying them in response to the ridiculous and intimidating video.
— P Λ U L F Λ R R E R (@paulmfarrer) March 2, 2020
Behringer has since issued an apology for the video. In the comments, they also said they would be cancelling their trademark application for Kirn’s name.
https://www.facebook.com/behringer/posts/10158170888308914
