Snapchat has reportedly rolled out a new feature called Cameos.
This new technology allows users to use their own selfies to replace faces on other content, like videos and GIFs, to share with friends. In other words, it’s deepfakes for Snapchat.
Cameos use artificial intelligence to map the likeness of one person onto another, which is a fun concept, but this technology can be dangerous (just research deepfakes). Snapchat’s goal, however, is much more harmless — that Cameos will replace Bitmojis for quickly sending emotions or reactions to friends via direct messages.
Snap said in a statement:
Cameos aren’t ready to take the stage yet, but stay tuned for their global debut soon. The Cameos feature can be found in Chat right beside the stickers button. In the next few weeks as the feature launched user will have an option of selection of 150 Cameos to choose from, with more coming soon. Once the user pressed the Cameos button, take a selfie and pick a scene they like to use. According to Snap, if your friend has set up the feature too, they’ll be able to co-star in two-person Cameos.
According to Snapchat, Cameos are in the testing stage, so they won’t be available to all users just yet.
Source: The Women Journal