Discouraging phones at shows is not a new phenomenon. Artists as well-toured as Bruno Mars and Björk have told concert attendees to put their phones down, and DJ Lane 8 has gone so far as to ban phones outright during his This Never Happened tour series. But for a festival to do it is not as common.
FLY Open Air will be implementing a cell phone ban at its festival this weekend in Edinburgh, Scotland, though only to a degree. Phones will be banned solely at its Boiler Room stage — and anyone who’s familiar with the brand will likely tell you they’re completely okay with the move.
Phones will be locked in a Yondr case as you enter the stage, and can easily be unlocked upon leaving. The idea is to get attendees to “live in the moment,” though it also likely has a lot to do with Boiler Room’s brand.
We’ve decided to ban phones 📵 on our new @boilerroomtv stage
Info on why & how in next tweet 😃 pic.twitter.com/wG0BqE9LvV
— FLY Open Air Festival (@openairfly) May 13, 2019
How 👀 pic.twitter.com/s6XOqdn33N
— FLY Open Air Festival (@openairfly) May 13, 2019
Why? Live in the moment. Not through a screen 📺 pic.twitter.com/qPyukJIBHW
— FLY Open Air Festival (@openairfly) May 13, 2019
Photo via Rukes.com
