When Ultra Music Festival dropped its phase 1 artist announcement just over a week ago, we were ecstatic. Plenty of debut Ultra performances and well-deserved main stage debuts graced the lineup, but one other part caught our eye: “exclusive” under certain names.
Speculation over the meaning of the word started a wildfire in forums and comment sections, but Ultra has finally offered an official explanation for it.
This year, you will notice many of the headlining artists marked as “EXCLUSIVE.” Unlike previous years, these artists will NOT have other performances during Miami Music Week. Instead, Ultra Music Festival will be the only place in Miami to see these unique performances. 
Surely this is a move to get more fans to travel to the festival’s new location on Virginia Key. Before, attendees had the option more often than not to catch artists performing at various locations during MMW in South Beach. With MMW and Bayfront Park in such close proximity, it was never an issue. But with Virginia Key’s relatively remote location, at least in comparison to Bayfront Park, there’s more of a need to get people interested in making the trek.
Ultra Music Festival 2019 goes down March 29-31 in Virginia Key in Miami.
https://www.facebook.com/Ultra/photos/a.10150096169007739/10156292983587739/?type=3&theater
Photo via aLIVE Coverage for Ultra
