After a number of one-off performances behind the decks, Shaq, aka DJ Diesel, is ready to go on tour.
Back in March, O’Neal made quite the splash during Miami Music Week with Shaq’s Fun House, a six-hour event that featured carnival games, circus performers and a star-studded lineup including Diplo, Steve Aoki, A-Trak, Carnage, himself and more. The inaugural party was launched by O’Neal and his business partners — now music managers — Adam Richman and Joe Silberzweig. The two recently formed Medium Rare, a boutique entertainment consultancy and management firm. O’Neil says, “My partners Joe and Adam, those guys are musical experts and really think outside the box. Medium Rare represents a new generation of music mavericks and Shaq’s Fun House is just the beginning for them.”
“Shaquille has been an incredible friend and business partner for many years,” says Silberzweig. “SHAQ is a champion in every which way and this new opportunity to work alongside a global icon building both his music career and the Fun House brand is exhilarating.”
Richman adds, “Shaquille brings an unimaginable game 7 work ethic to everything he does and we are very thankful to be a part of his team.”
“A lot of people think I am just a celebrity DJ, but I’ve been DJing since I was 14 years old, through my LSU days, and even back when I was in the NBA,” O’Neal tells Billboard. “Over the years my musical influences may have changed, but one thing has always stayed consistent – it’s all about FUN and making people dance. That is what Summer of SHAQ is all about.”
Tickets on sale soon.
via press release
