After reports earlier this month, Instagram has officially launched its long-form sister app IGTV. According to a blog post from Instagram, IGTV is meant to be poised as the future of media and video consumption. With more and more media being viewed through phones, videos on the platform will be shown in full screen, vertical orientation by default.
IGTV will also source content directly from your normal Instagram account, showing you videos from the influencers and content creators that you interact with the most.
That being said, browsing and searching for content seems intuitive and easy. Videos on IGTV can be up to an hour long.
IGTV will be rolling out globally over the next few weeks on iOS and Android. Check out the trailer below.
https://www.facebook.com/instagram/videos/1744685425617294/
