The Weeknd has cut ties with H&M after the fashion brand shared a downright tone deaf photo to its website…
“Woke up this morning shocked and embarrassed by this photo,” The Weeknd tweeted out this morning.
“I’m deeply offended and will not be working with @hm anymore…” 
The image he was referring to featured a young boy wearing a hoodie that read “Coolest Monkey In The Jungle.” H&M has since swapped out the photo for another one in attempts to sweep the whole ordeal under the carpet, but the screenshot won’t be forgotten.
The Coachella headliner certainly isn’t the only public figure to notice the shameful ad. Perhaps an official statement from H&M is in order. So far, the company’s Twitter account has been silent on the issue.
The Weeknd Cuts Ties With H&M
https://twitter.com/theweeknd/status/950447182829699072
.@hm this is inappropriate, offensive, and racist. Why is the white kid "a jungle survivor" and the black kid the "coolest monkey in the jungle"? How do you think this is okay? REMOVE this and the clothing piece. This is completely distasteful! #racist #hm https://t.co/uati7eI0Io pic.twitter.com/WSF9Wiksio
— Selene (@ArianelaSelene) January 8, 2018
do not under any circumstances support @hm in any way ever again. this racist image has been removed under tremendous pressure but it made its way all the way to their website & no one though it to be insensitive in any way. pic.twitter.com/WIpjbdB9Yn
— Tommie Sunshine ✊ (@tommiesunshine) January 8, 2018
In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn
— alex medina (@mrmedina) January 8, 2018
https://twitter.com/NerdAboutTown/status/950124482093559809
Photo: Kristina Bakrevski
The Weeknd is mad because he is not the coolest monkey in the jungle.