Killbox are both new and not new. Late last year, dance publications were scrambling to figure out which of RAM’s current artists, if any, comprised this heavy, experimental new project. Turns out it’s Ed Rush and Audio, which both explains and doesn’t explain the techy, frenetic and headbanging tracks the project have released thus far.
Killbox’s first big release in was their self-titled EP which featured the itchy and grimy “Pitchfork” and “Surge”, as well as a nod back to their techy, 170 roots with “Bound to Others”, and now “Clickbait” promises to eclipse all of them with its hectic, techy and very experimental sound. When asked about how the track came together, Ed Rush had this to say:
“The track came about quite naturally. It was a basic idea that we worked on and without too much effort it all fell into place. After only a couple of sessions we knew we were onto something decent. We wanted to use Ryme Tyme on a track but it’s not always easy to fit vocals into a full on dancefloor banger. Very often it’s much easier to use vocals in a more sparse instrumental track. Luckily the stars aligned for this one and it worked perfectly.” 
The beat on “Clickbait” is syncopated in an unexpected way; part neuro, part jump up, it leaves the listener guessing with many twists and turns, drops and breaks. The intro doesn’t really prepare audiences for what they’re in for, as it’s quite melodic and threatens liquid, but when the beat, the bass and the techy, teeth-grinding synths drop, the listener can rest east knowing they’re listening to a true RAM banger. RymeTyme’s lyrics will surprise listeners, as they match the feel of the track in both intensity and timbre, and even DnB heads who don’t like MCs will like this MC’s work on “Clickbait”.
“Clickbait” releases on RAM tomorrow, May 31. Click the player below for the streaming track..
