The Obamas each attended and spoke during this year’s annual SXSW festival and conference series in March, making President Obama the very first sitting president to do so in history. Due to the talks’ wide success and influence, the White House has now decided to team up with SXSW to host their own scaled-down version of the event in the nation’s capital.
The one-day event will be called South By South Lawn, and will be held on the White House grounds themselves on October 3. According to the White House website, “Musical performances will include well-known and emerging artists who are using their music to inspire audiences.” From now until September 10, the website will also be accepting online nominations for the performing acts to attend.
The below bullet points are taken from the official website. 
- INTERACTIVE: Panel discussions throughout the day will explore topics like how to make change stick with organizers who are having an impact, as well as a discussion with influencers who are using their platforms to bring about positive change. Interactive booths will encourage attendees to engage with and learn about new technologies and innovations.
- FILM: The film portion features the 3rd Annual White House Student Film Festival in association with its founding partner, the American Film Institute. Students in grades K-12 submitted more than 700 short films round this year’s theme, The World I Want to Live In. The submissions are inspiring and we’re excited to share official selections and honor young filmmakers as part of this event.
- MUSIC: Musical performances will include well-known and emerging artists who are using their music to inspire audiences.
Gear up for a one-of-a-kind event later in the fall, and revisit the President’s SXSW speech below.
https://youtu.be/FhFibpHSJFE?t=41m20s
Source: Pitchfork
