Trap artist NGHTMRE has decided to team up with the truth campaign, sponsored by the Truth Initiative, to fight teen smoking by releasing a new track that speaks to the dangers of teen smoking.
The track which dropped earlier today actually featured lyrics submitted by teens via social media in a viral social media campaign launched by the popular producer/DJ last year. “It’s A Trap”, pun fully intended I suppose, can be found at http://thetruth.com .
The track remains an extension of the “It’s A Trap” video launched at the 2015 VMAs that used memes and other jokes to try and debunk the myths around teen social smoking.