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Tight Battle Over Name: Electric Daisy Carnival

Electric Daisy Carnival, EDC for short, has been a dropped name among festival attendees, music enthusiasts and curious fans all around. If you have ever been a part of EDC, you know that the party is kicked up just a couple notches, in places such as Las Vegas and New York. Currently, there is a trademark application to ensure permission to run EDC in Australia. It stands to question when the event, if ever, will see the light of day in the land down under. The event promoter Insomniac is in a harsh legal battle over the trademark “Electric Daisy Carnival”. The name is not legitimate unless it’s postmarked or accredited. In April of 2010, Insomniac applied the name as a trademark, but received objections from the pioneer of the name Stephen R. Enos, also referred to as Steve Kool-Aid, who hosted a series of raves in Los Angeles naming them “Electric Daisy Carnival”. A lot of money has been invested, as Live Nation paid $60 million for a 50% stake two years ago. The name was a huge hit, therefore Enos sued Insomniac in the California Central District Court. Records of this court battle are yet to be released to the public.

In the summer of 2013, Enos filed to trademark the name in Australia for “live music concerts, disc jockey concerts, dance parties, music tours, musical and artistic performances and night clubs.” Insomniac responded by filing an opposition to the trademark, and followed suit by submitting their own application for ownership of “Electric Daisy Carnival” in Australia for everything ranging from live music events, video recordings, energy drinks and tattoos. Based on the results of the case history on the Intellectual Property Australia database, this has been going on for a while, with no plausible solution thus far.

Source: In The Mix

Photo Credit: Insomniac 

 

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