Google is one of the most useful tools of our generation, and in more ways than just helping you find the answer to whatever question your heart desires.
You see, Google is simultaneously collecting heaps upon heaps of data based on what you’re searching and what trends are gaining momentum, and then sorting it by demographic. These numbers prove to be extremely interesting to geeks like myself, and also extremely beneficial to market investors. 
So, let’s talk briefly about the electronic dance music scene and it’s recent growth. There is no denying that the scene has burgeoned of late, but the real question is just how much has it grown?
Well, on YouTube, subscribers to EDM channels has risen dramatically, seeing a 60% growth on smartphones, 77% growth via televisions, and 175% growth on gaming consoles. Also, with nine records in the Billboard Top 100 tracks of 2014 the official YouTube versions of these songs have grossed a total 2.3 billion, with a “B,” views.
That’s a lot of views.
More impressive than all of these numbers, though, is the demographic growth seen of late. From January to July of 2014 the interest in EDM from people aged 35-49 has risen a remarkable 80%. Yes, that means there is a good chance that your parents have listened to the very same music we enjoy ourselves. My suspicion? Middle-aged adults are hearkening to their clubbing days, and realizing that we’re doing it even better. More notably this growth represents a shift of electronic dance music to the mainstream, with records hitting pop radio stations around the world.
Along with this demographic shift, listeners under the age of 25 appear to be the largest community enjoying EDM on YouTube, while those between 25 and 34 make up the fastest growing market segment for EDM in 2014.
All of these stats regarding the remarkable growth in EDM go hand-in-hand with the most notable trend that Google has revealed to us, which summarizes the primary reason as to why our scene has seen such rapid growth:
Check out the full info-graphic here.
Well, duh…. :p Since, it was the parent’s generation who started the who damn thing… :p Of course, they’re going to love EDM. :p REAL edm, that is.. 😉
I got to Dance Music at around the age of 13 (20 years old as I’m writing this) and when I was 16 I went to Ultra Miami. I missed school to go to Ultra and my Dad took me. My dad is full on 80’s and Nu Metal but he still takes me to festivals or shows when we can. I also love 80’s and Nu Metal like my dad but Dance Music is what I love more honestly. I can talk to my dad about deadmau5, Markus Schulz, Armin and almost any DJ and Producer and he’d know who I’m talking about because I’ve talked about it so much. I can’t see my dad dancing to any of my music anytime soon but I know he’ll still be with me at shows or festivals.
That;s because they were listenning to Techno, Electro, House while they partying and trippin twice as hard as us! =))))