ID&T, like SFX, is a major corporation that is thriving on the abundance and popularity of music festivals. Boasting ownership of Tomorrowland, Mysterland, Amsterdam Music Festival, Life In Color Unleashed, and more, they are one of the companies backing popular dance music today.
One major market that they have not yet breached, however, is the west coast. Boasting huge EDM cities like San Francisco, Los Angeles, San Diego, Portland and Seattle, it’s an area worth investing in. This coming fall/autumn, ID&T is partnering up with B3 to bring a new festival to Southern California. 
Calling itself “One Tribe,” the festival will take place September 25-26 at the new Lake Perris State Recreation Park, about 30 minutes east of Riverside and an hour west of where you would find Coachella.
The festival is promoting itself as a “overnight camping experience.” Their Facebook page describes it as “…a dynamic line-up of the most sought after DJ’s & live performances in the world of dance music. One Tribe will take place at a brand-new outdoor location that is sure to deliver the most unique festival experience on the West Coast.”
Any additional information is yet to be revealed, but with ID&T’s penchant for bringing top-tier lineups, it will likely be an experience of epic proportions.
Tickets will go on sale this spring. Check out http://onetribefest.com/ for more info.
