Dark Mode Light Mode

Keep Up to Date with the Most Important News

Test pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
Follow Us
Follow Us

Keep Up to Date with the Most Important News

Test pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use

Pioneer Selling DJ Gear Business

Pioneer

In a bizarre and unexpected turn of events, it seems the world-renowned CDJ and mixer manufacturer Pioneer is looking to sell its entire DJ equipment franchise. The current starting price is $570 million, which makes some sense considering the prevalent use of CDJs and DJMs in nearly every club and festival environment.

With these all-Pioneer setups as the industry norm, it makes you wonder; why are they selling it, and who would buy it? It seems as though the Japan-based company is looking to consolidate its efforts in automotive electronics, leaving behind its other non-core assets and businesses. As for potential buyers, there’s no official word from Pioneer at the moment, but surely we will see the fruits of the sale in the near future.

Who do you think will pick it up? If Native Instruments, the second leading DJ equipment manufacturer, were to place a bid, we might see some sort of fusion of Pioneer technologies with the Traktor brand. It’s frankly quite difficult to think of any other potentially interested buyers.

[Source: Reuters]

Keep Up to Date with the Most Important News

Test pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
View Comments (21) View Comments (21)

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Post
edc vegas production behind the scenes

Behind the Scenes: Production for EDC Vegas

Next Post

Case & Point - Error Code [Monstercat]