Update: It’s important to remember that this video was LEAKED yesterday. As such, we were all essentially seeing it out of context. I’ve seen many complaints about it not mentioning what to do in the case that you do choose to take drugs, which will inevitably happen. The official Come To Life campaign resolves those issues, with references to medical tents and free water locations at the venue.
“Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for,” Made Event founders, Laura De Palma and Mike Bindra, said in a joint statement. “Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds,” the statement continued.
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As a writer… no, as a person, it is very difficult to report on deaths at shows. There have been too many to count this festival season, for even one is one too many. This past weekend saw one death at HARD Summer and another at MDBP in DC.
Electric Zoo, the yearly festival held in New York, is taking a bold approach and speaking out directly against the use of drugs at events. Following the untimely deaths of two of its attendees last year, it seems appropriate that EZoo make this statement.
The video is odd in its execution, but it gets the point across. The final message of the video reads, “Don’t miss the moment. Be present. Avoid the risks.” If you know someone who has done any substance at a show before, you know all too well that there are some spots missing. Personally, I’d prefer to remember the whole event than risk anything for a four-hour high.
this is actually kind of funny
If I had to listen to the same dutch house beat for 2 minutes straight, I’d probably die too.
Made Event had the opportunity to create a PSA that is organic and strikes home with the “EDM millennial”. Instead the have James Manos, Jr. turn out a video we would see in a middle school D.A.R.E. class. It’s about abstinence when it really should be about education. This video shows that event organizers know that people are going to indulge, even when they don’t know what they’re taking, because all “molly” is the same. This under-educated kid combined with his female friend abandoning him lead to, what looks like, another death statistic. I find it hard to believe that whoever was in charge of the “Come to Life” project thought that 80,000, 18+-year-olds would have a life changing experience from watching this video and gave it the green light.
if taken properly its not like that.
Hahahaha if you guys really wanted to convince people not to roll, you shoulda made a video about the come down the next day!!! Lmao
wtf is dis
I guess he wasn’t just doing molly. He fell into a K hole.
That looks like a Salvia or DMT trip.
I’m glad that they are discouraging it at electric zoo, go because of the music, not the drugs
Lesson learned? DON’T EYEBALL YOUR DOSE!!!!
OMG!!! This is the worst PSA i’ve ever seen.
Just like anything, food, beer, etc………. know your limits, its your life so party!! I understand what they mean, because some people want E.D.M. to die out because it brings people together. I wonder how many people have ever listened to Terrance McKenna?
LMFAO!!!! THIS VIDEO WOULD BOOST A HIGH BIG TIME hahaha
I like the direction they went. Boring videos make people wanna leave so they made it somewhat interesting. Plus no one needs to show people that if you take drugs here’s how to be safe. It’s supposed to be “here’s what people do, don’t do this.”
I could have sworn I heard him say “I have to poop”
so what is the ‘proper’ way to take drugs…. hmm
Stop doing molly. Do MDMA.
Shit was trippy
I like when they only show the bad part of it, why not showing the good part too? hahaha
RAVE is RAVE