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Breaking It Down: The Most Popular DJs According to Social Media Data

hardwell-threetriangles-youredm

For most of us, DJ Mag’s Top 100 is the standard for checking out who are the biggest DJs in the industry. This year, it was Hardwell who took the top spot (whether you liked it or not.)

But there could be a new contender as to how to decide who’s big and who’s not.

JustGo is a London based social media start up that extracts data from Facebook, Twitter, Soundcloud, YouTube and leading piracy platform Topple Track:

“(JustGo allows you to) monitor all your Facebook, Twitter, Instagram, SoundCloud and YouTube stats on one page. Get the complete overview of your online profile. Measure your success and track fanbase growth by day or by month.”

According to JustGo, Hardwell is still No. 1. However, Armin slips down to No. 18 and Tiesto falls to 14. Calvin Harris and Swedish House Mafia take their places in the top 10, stealing the 2nd and 10th spot.

In total, the top 100 boast a massive 295,027,368 fans. The majority of these fans can be found on Facebook, where JustGo counted 197,342,658 fans. Through YouTube, Disclosure received the largest fan growth, although they come in at No. 22 on the Top 100 rankings.

JustGo fortify their findings with the following:

“We looked at the Top 100 DJs by taking into account the number of Total Fans as well as New Fans acquired in 2013. While Total Fans is more reflective of a DJ’s overall popularity, New Fans – as we define it – is more reflective of current excitement. Therefore, we gave Total Fans a 2:1 weighting against New Fans or 60% for Total Fans versus 30% for New Fans.”

The results are fascinating and you can find a more detailed breakdown below. But do you think that social media is important in regards to how successful a DJ is? In the past we have done an article on how Google trends coincide directly with the rise of EDM, so JustGo may be correct with their methods. Or do you think that a good old-fashioned poll is a more sensible, democratic means?

How would you determine the most successful DJs out there?

2013-Top100DJs-JustGo-YourEDM

[Dancing Astronaut]

Read more at: JustGo


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