Cycling with Ron Burgundy, Vogue Fashion Shoots, pulling out of a performance on the Colbert Report… Daft Punk have been enjoying an interesting year following their latest album Random Access Memories.
Now, the duo have upped the moodiness to atmospheric levels in yet another fashion shoot but this time for M Le Monde. Showing of their new Saint Laurent suits, they team up with model Saskia de Brauw to achieve the maximum effect. There is a great sense of unease and tension in the editorial, with some beautiful seaside shots.
They’ve led the most unconventional marketing campaign this year and I’m sure they’ve enjoyed every minute.
View the editorial here via Hypebeast
